About

ELEVATING EXPERIENCES, CRAFTING MEMORIES: YOUR JOURNEY, OUR EXPERTISE.

We are ThriveRock, a visionary real estate placemaker distinguished by our expertise in designing, developing, managing, and owning groundbreaking real estate ventures.

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OUR STORY

In 2024, after decades of dedication and growth in the hospitality industry, Hiren, Peter, and Mayur united their vision and experience to create ThriveRock—a company built on the belief that success is best shared and multiplied.

Their journey began in similar places: growing up in family-run motels, learning the value of hard work, and gaining a deep understanding of the hospitality business from the ground up. Over the years, they transformed those early lessons into thriving, fully integrated hospitality enterprises. Along the way, they faced challenges, embraced opportunities, and built a wealth of knowledge in development, operations, and creating value.

ThriveRock is the culmination of their collective experience, designed to serve as a platform for those who aspire to achieve lasting success. Together, they aim to empower others to create generational wealth by providing the tools, resources, and mentorship needed to build thriving businesses.

Their story is one of resilience, collaboration, and shared purpose—a testament to the power of working together to leave a legacy of enduring prosperity for future generations. ThriveRock is not just a company; it’s a movement to inspire and uplift those who dare to dream big.

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OUR MISSION

To pioneer transformative opportunities empowering individuals and communities for sustained growth and prosperity.

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OUR VISION

To redefine urban landscapes with sustainable and innovative developments that inspire vibrant communities and elevate quality of life for all.

OUR PEOPLE

At ThriveRock, we’re more than real estate developers—we’re visionaries uniting diverse philosophies, perspectives, and possibilities to shape a future of lasting success.

OUR CULTURE

A vibrant tapestry woven with the threads of collaboration, innovation, and a steadfast commitment to excellence.

OUR CORE VALUES

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Tenacity

We embody the spirit of perseverance and determination, consistently pushing boundaries to overcome challenges and succeed in every endeavor.

Harmony

We advocate for a harmonious environment that values collaboration, diversity, and inclusion, recognizing that our collective strength propels us to greater heights.

Resilience

Embracing a dynamic attitude, we tackle challenges with creative solutions, determined to bounce back stronger and more resilient than before, adapting to change and accepting the opportunities it brings.

Innovation

At the heart of our ethos, we nurture a culture of perpetual enhancement and creativity, consistently pursuing novel and forward-thinking solutions to propel us toward success.

Vision

Guided by a forward-looking perspective, we set ambitious goals and envision a future where our actions today contribute to the sustained prosperity for generations to come.

Excellence

Embedded in our DNA, excellence is not just a goal—it's our commitment. We consistently strive for the highest standards, delivering quality that exceeds expectations.

Recognition

Driven by the beliefs of acknowledgment, we commemorate the collective achievements and outstanding efforts within our organization.

Openness

We promote an atmosphere of openness, where collaboration and diversity are esteemed, ensuring that every voice is acknowledged, and inclusion remains fundamental to our collective resilience.

Courage

In times of constant innovation, we exhibit courage with a bold spirit, fearlessly seizing opportunities for growth and transformation.

Knowledge

We foster a thirst for knowledge, championing continuous learning and innovation, exploring new ideas and solutions to drive our success.

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Hiren Desai

Co-Founder & Managing Partner

Hiren Desai

Hiren’s hospitality journey began in his childhood, assisting his parents in managing their independent motel. By the age of 16, he was already running operations. Despite his early exposure to hospitality, Hiren initially pursued Electrical Engineering at the University of Texas at Dallas. However, his strong aptitude for numbers led him to switch to Finance and Accounting.

While still in college, Hiren secured a position as an investment banker at JP Morgan. However, the 2008 financial crisis resulted in his layoff. This pivotal moment prompted Hiren to draw on his extensive hands-on experience, taking a dual path as CFO of Which Wich and co-founding Stonewood Hotels with his cousin Peter.

In 2010, recognizing the limitations of corporate roles, Hiren decided to leave his CFO position to fully focus on growing Stonewood Hotels into a premier hospitality enterprise and embracing his entrepreneurial ambitions.

By 2024, after achieving significant personal and professional success, Hiren sought to create a platform that would empower others to build generational wealth and achieve their goals. With shared aspirations, he partnered with Peter and Mayur to establish ThriveRock.

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Peter Desai

Co-Founder & Managing Partner

Peter Desai

Peter and his parents migrated to the United States in 1990, settling in Augusta, Arkansas, where Peter was first introduced to the hotel business. At just 15 years old, he began learning hotel management from his uncle.

In 1998, driven by a strong desire to own his own business, Peter undertook his first hotel development project: a 42-room economy hotel in Garland, Texas. This successful venture quickly paved the way for him to develop a second hotel soon after.

In 2008, Peter and his cousin Hiren co-founded Stonewood Hotels, combining their determination and expertise to elevate their entrepreneurial potential.

By 2024, Peter, with a focus on building a legacy for the next generation, set out to create a platform that would empower his children and others to achieve lasting success. He partnered with Hiren and Mayur to establish ThriveRock.

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Mayur Patel

Co-Founder & Managing Partner

Mayur Patel

Mayur’s journey in the hospitality industry began early, as he grew up working in his parents’ motel after moving to the U.S. in 1982. Immersed in the business from a young age, Mayur gained experience in all departments, from maintenance and renovations to design and operations. This hands-on exposure fueled his passion for the industry and laid the foundation for his career.

After earning a degree in Computer Science and Finance from the University of Missouri, Mayur took on the responsibility of managing his parents’ motel finances and day-to-day operations. In 2005, he decided to pursue hospitality full-time, founding Marquee Hospitality and transitioning his focus to hotel development and operations.

In 2024, Mayur joined forces with Hiren and Peter to establish ThriveRock, aligning their shared vision of creating a platform to empower future generations to achieve entrepreneurial success and build generational wealth.

Join our team in shaping a legacy of thriving individuals, empowered communities, and enduring generational wealth through our holistic and forward-thinking approach to real estate investments.